The government of British Columbia has been directing an unwarranted and inhumane wolf kill program ostensibly to protect declining caribou populations. When the wolf kill was expanded to a third region - the Revelstoke area - it became clear that even more wolves would die in unspeakable ways, for no reason.
And...so we helped investigate!
survey-inspired creative builds awareness
We built a creative campaign based on survey questions as a provocative call to action
We designed a survey to capture passionate opinions from around the world
WEHOWL.CA - the unifying voice
How do you unite the power of multiple organizations into a single voice?
We created wehowl.ca as a central hub. Campaign information and survey springboards housed under one easy-to-remember url.
survey questions as creative
How do you encourage survey participation from around the world, without buying a database?
Ramp up interest in the cause by using provocative survey questions as the core creative idea. The questions were posted on outdoor billboards and social media posters, and generated passionate responses from all sides of the issue.
A world wide perspective
How do you capture thoughts and feelings on both sides of a very controversial issue?
Design a survey to capture passionate opinions on both sides of the issue.. More than 800 passionate people agreed to be contacted for future surveys.
SURVEY results inspiring creative
How do you bring survey results to life and keep the momentum of the campaign alive?
Create interesting and unique data-inspired 'things'... Infographic summaries shared with survey participants, and silk-screened word cloud responses as membership fundraisers.
Anti Wolf Kill respondents
Wolf Kill supporters
"When you think about
that come to mind?"
what are 2 or 3 words