WEHOWL CAMPAIGN
The government of British Columbia has been directing an unwarranted and inhumane wolf kill program ostensibly to protect declining caribou populations. When the wolf kill was expanded to a third region - the Revelstoke area - it became clear that even more wolves would die in unspeakable ways, for no reason.
And...so we helped investigate!
survey-inspired creative builds awareness
We built a creative campaign based on survey questions as a provocative call to action
Passionate perspectives
We designed a survey to capture passionate opinions from around the world
creative ways to publish results
Data-inspired creative continued to build momentum, from infographics to t-shirt design
WEHOWL.CA - the unifying voice
How do you unite the power of multiple organizations into a single voice?
We created wehowl.ca as a central hub. Campaign information and survey springboards housed under one easy-to-remember url.
survey questions as creative
How do you encourage survey participation from around the world, without buying a database?
Simple.
Ramp up interest in the cause by using provocative survey questions as the core creative idea. The questions were posted on outdoor billboards and social media posters, and generated passionate responses from all sides of the issue.
A world wide perspective
How do you capture thoughts and feelings on both sides of a very controversial issue?
Design a survey to capture passionate opinions on both sides of the issue.. More than 800 passionate people agreed to be contacted for future surveys.
Wolves have been scapegoated for the past 500 years. They suffer immensely at the hands of humankind - if the species is to survive into the future interventions must take place. Without wolves there will never be healthy, sustainable ecosystems.
Yukon resident
Don't let their song fade away !
Romania resident
Wolves are incredible intelligent animals. Shame on our government in BC for allowing this cruel and unnecessary cull. It is a blight on our Canadian reputation.
BC Resident
I hope this helps to get more wolf hunters out there.
BC Resident
Research shows that wolves or other predators do not cause the decline of their prey. It's human actions that destroy everything.
Finland resident
SURVEY results inspiring creative
How do you bring survey results to life and keep the momentum of the campaign alive?
Create interesting and unique data-inspired 'things'... Infographic summaries shared with survey participants, and silk-screened word cloud responses as membership fundraisers.
Infographic
Anti Wolf Kill respondents
Wolf Kill supporters
wolves
"When you think about
that come to mind?"
what are 2 or 3 words